Adelaide, Saturday, January 4, 2003
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the nation's lifeblood |
| Paul Pearce is forging a bright future for himself with water, one of the world's most valuable commodities. While the quantity of water on earth is not diminishing, the need for cleaner water is increasing rapidly and proving a viable and potentially lucrative business for Mr Pearce. He is helping to solve water problems for people from householders to industrial users and farmers. " Water is a good business to be in - I love it," he said. After working around Australia as a water consultant for more than a decade, Mr Pearce returned to his home in Adelaide in 1996 and bought the Pure Water Shop at Parkside. Soon afterwards he opened the Waterworld Café at the Adelaide Central Markets, selling the biggest range of exotic waters in Australia with products from around the world. " We had the best produce market but lousy water, so I thought the Central Market was a great place to open a shop selling the best water available." Mr Pearce said. |
His business covers every aspect of water, with a range of domestic water purification systems from under-the-sink water purifiers to conditioners, filters and energisers.He believes the biggest potential lies in helping solve the water problems, including salinity , facing farmers. He started Hydrosmart International with John Johnson four years ago and they have adapted technology developed to solve corrosion problems in the UK to resolve water problems in Australia. Mr Pearce said a growing number of farmers were using the Hydrosmart technology to grow healthy plants using water with salinity levels normally considered toxic to plants. "Soil salinity levels are not only falling - up to 40 per cent in one growing season |
test - but they are saying their soil has never been healthier," Mr Pearce said. The Hydrosmart technology uses a computer to digitally generate highly specific resonance frequencies. "These frequencies are transferred into the water flow via antennae which are wound around the water pipe," Mr Pearce said. "The breakdown of large complex crystals such as sodium chloride into a tiny particle form has removed chlorides from the root zone on affected plants." Virginia farmer Tony Polliferone said the Hydrosmart system was making a noticeable difference in his grape vines. "It seems when the water is passed through the unit it becomes softer and feels almost like it has a slippery oily base substance," he said. Memorial Drive's Next Generation Health Club uses Hydrosmart on its pool, spas and saunas as a water conditioner to overcome several problems. Mr Pearce said Broome's Mercure Hotel had also achieved excellent results, with Hydrosmart, saving lawns dying from brackish bore water. |